Category Archives: posters/outdoor

GRAMMY Museum — Instruments of Art

this weekend marked the opening for a GRAMMY Museum exhibit at the Westfield Topanga mall called Instruments of Art, which is a showcase of 6 photographers featuring 33 never-before-displayed photographs of a selection of the Museum’s critically-acclaimed public programs, featuring performances by award-winning musicians. i had a lot of fun creating the identity, collateral, evite, [...]
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Elvis is coming to L.A. tomorrow

attention Elvis fans, The King will we at The GRAMMY Museum starting tomorrow, January 8, 2010 through March 28, 2010. Elvis at 21, Photographs by Alfred Wertheimer was developed by the Smithsonian Institution Traveling Exhibition Service, Govinda Gallery, and the Smithsonian’s National Portrait Gallery, and is made possible through the generous support of The History Channel. primate design was asked to create Elvis collateral [...]
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GRAMMY Museum — gift certificates

The GRAMMY Museum now has gift certificates for sale! just in time for Christmas. we used a metallic ink to avoid duplication, plus, it just adds a classy touch. we had to make something that would fit into their existing no.10 envelopes. this is how they turned out… and we also made a sign for [...]
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GRAMMY Museum — First Anniversary

after a super fresh week away in new york city for thanksgiving, we came home to a tornado of excitement. on that list of excitement included soccer tournaments, all new flooring in the house, preparation for the first workshop, and an email from almost every client with new work starting with The GRAMMY Museum’s one-year [...]
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GRAMMY Museum — Seat Naming Sponsorship

The GRAMMY Museum offers seat naming sponsorship opportunities in their intimate Sound Stage Theatre. we designed the original cardstock flyer soliciting the naming rights to an individual seat amongst the big names who already own some of them and were asked to create a poster to promote the same message inside the theatre. we went [...]
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GRAMMY Museum — Michael Jackson continues…

it seems that michael jackson will never die with all the buzz about the upcoming film THIS IS IT – his preparation to his big 50 concert at 02 arena. and i just finished a poster for The GRAMMY Museum exhibiting an extended and expanded display of the king of pop’s life… it’s called Michael [...]
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Backstage Pass — Jonas Bros.

everyone loves themselves a little jonas brothers. we got love too, but only because the back drops we designed are sitting behind them. afterall, the backstage pass program is sponsored by their foundation: Change for the Children. it’s good to see the back drops we designed for The GRAMMY Museum are being used over and [...]
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GRAMMY Museum — Neil Diamond: I Am, I Said.

from one huge name in music to the next. besides the resurrection of the Michael Jackson exhibit, The GRAMMY Museum is showcasing another American music icon: Neil Diamond. when i started to concept for this project i tried to soak up the decades of his album’s artwork, his lifetime of achievements and his influence on [...]
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Michael Jackson — tribute.

i don’t need to tell anyone what happened yesterday, i just want to recognize The King of Pop as an influential character in my life. and not that farrah fawcet is anyone to overlook, but in the early days, i used to sport one white glove and moonwalk my way down the kitchen floor for [...]
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GRAMMY Museum — informational graphics.

i really like to nerd-out on informational graphics. i’m always paying attention to the details in signs and way-finding design. i had a blast working with Design For The World on the “push/pull” problem about a year ago (see here). The GRAMMY Museum asked primate design to design a sign for their lobby informing patrons [...]
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ROCKCITY3 — poster wall.

the ROCKCITY3 posters were printed and installed like the back drop of an award show. as mentioned in a previous blog (here), we were going to wall paper the walls of the venue with the poster. here is a back drop of the poster multiplied where a photographer took photos of attendees and the equalizer/cityscape [...]
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GRAMMY Backstage Pass — set backdrop.

photo credits: Eric Richardson [Flickr] we designed the 35″ x 82″ banners that act as a backdrop for The GRAMMY Museum’s Backstage Pass program. Staind kicked off the first program which brought forty high school students to Club Nokia to observe a soundcheck with them and ask questions of the band. in addition to the [...]
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